Thursday, June 28, 2012

Pulse Adds Premium Subscriptions, Launches Innovative Partnership With WSJ

pulse_wsj_logoYesterday, we heard that the New York Times was partnering with Flipboard to make its content available to its own paying customers on a new platform. Today, Flipboard competitor Pulse is launching its new Premium Sources feature in partnership with the Wall Street Journal to make some of the newpaper's content available on its platform through in-app subscriptions. Pulse users will be able to subscribe to three WSJ channels for the time being: a tech and a politics section for $3.99/month each and an editorially curated feed called the Water Cooler for $0.99/month. For the Wall Street Journal, which has been using a paywall on its site since 1997, this is the first time it is unbundling its content and reselling it this way.

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